Wine passes through many hands as it travels from the cellar to the dinner table. Fifty-One North makes sure your story resonates — and your wine stands out — all along its journey. We understand the nuanced, complex, ever-evolving, (and exciting!) world of wine. We’ve navigated it, worked across it and, of course, we love to drink it.
By finding the angle that makes your story relevant, exciting and impossible to ignore, we place your wine in the conversations that matter. Working alongside specialist partners, we secure coverage, interviews and lasting media relationships in key publications.
We design moments that translate into results — masterclasses, tastings, pop-ups and industry gatherings that position your wines with authority and intrigue. Each format and message is shaped for discerning (and busy!) trade audiences, ensuring it feels as relevant as it does memorable.
A great wine deserves a great experience beyond the warehouse. We bring bottles to life in the market through sales team training, staff education, and curated training resources shared directly with key partners.
Lively communications
for thoughtful wines.
ABOUT
During more than a decade in the wine trade, Sarah has worked in almost every corner of the business — from mopping winery floors, to pouring wine in restaurants, selling to restaurants and retailers, leading marketing teams, and running world-class events. She brings this experience of our industry to her approach towards communications: understand your audience, reach them where it matters, care about what they care about, and respect their time.
In the past ten years, she has managed communications for Liv-ex, the global fine wine market, served as Head of Membership for fine wine think tank Areni Global, and her writing has been featured in publications including Decanter, Jancis Robinson, Meininger’s Wine Business International, The Drinks Business – and more.
In 2022, she founded Wine Talks Miami, South Florida’s wine trade network, which leverages the collective expertise of our local wine industry for insightful panel discussions every 6-8 weeks.
When not in Florida, Sarah can be found exploring the world of wine. Recent travels have taken her to Argentina, Chile, Napa, Bordeaux, and South Africa – among others. She is happiest when sharing her enthusiasm with fellow wine lovers.
We’d love to understand how we can help your story stand out!
Send us an email or WhatsApp and we’ll be in touch to start putting ideas together.